The questions that come up when organisations put AI into practice.
Hollee.ai has launched an AI product and 90 Day Transformation coaching programme to help independent agencies extend what they can deliver and compete with larger…
A pitch brief lands with a tight deadline. The client wants fresh thinking, careful work and a deck that looks like your agency made it.…
An agency is the work. New business. Client relationships. Campaigns that have to go out. We do not turn up, pick one small task and…
Imagine opening the AI bill and finding one impressive number. You know what you spent. You still cannot tell which client job it helped, what…
An idea can make perfect sense in the agency and still miss the people it is meant to reach. Audience Studio is the next step…
People do their work through context, relationships, decisions and shared outputs. They know things about the client, ask a colleague to challenge an idea, return…
A project becomes harder to run when its brief is in one place, the working conversations are somewhere else and the approval lives in someone's…
When AI produces vague, inaccurate or generic work, improving the prompt may help. The team also needs to examine the route around it. Was the…
A useful way of working gains attention. Organisations want the result, so they copy the visible machinery. New roles appear. Meetings are renamed. Tools are…
An answer in a chat is often the beginning of the work. Someone still has to turn it into the document, plan, webpage or presentation…
If you want people to sit through a four-hour training session, make it fun, human and real. Giant workflows and claims about savings mean very…
A campaign idea rarely stays as a paragraph. The team needs to see a direction, compare possibilities and work out whether the idea holds up…
AI can save someone time while the business around them carries on much as before. The saved hours are useful, but they do not automatically…
AI can help one person produce an answer quickly. Agency work usually involves more people: someone shapes the brief, someone brings specialist knowledge, someone challenges…
Begin AI transformation with a piece of work the business needs to perform better. For an agency, that might be winning a proposal, developing a…
An agency's best work draws on things a general AI model cannot know: the client's history, the reasoning behind a decision, a strong previous campaign,…
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